Getting Involved in the 500mph EV

7: Getting Involved in the 500mph EV
Wednesday 31st August 2011

While Phase Vision is a committed sponsor of the Bluebird team, we recognise the challenges that the team must address in building the 500mph challenge car on their limited budget.

However, the team is very good at generating publicity around Bluebird – the press list for the August speed trial was many pages long, and the record attempt was featured on every major UK news channel. That represents a major publicity opportunity for engineering companies, such as Phase Vision and our customers. Some estimates put the value of the PR the team generated at over £2M. Few brands can exercise that sort of PR budget over a single weekend, and the team will be doing it again - repeatedly - as they build up to the 500mph speed challenge.

There’s a significant opportunity to work with the team, and to promote your brand as being at the forefront of performance engineering. We don’t speak for the team, we’re not fully aware of all the opportunities that may exist for sponsorship, but we would be very glad to make an introduction – contact Phase Vision at k.cureton@phasevision.com or contact Bluebird Project Director Martin Rees martin@bluebirdspeedrecords.com

<< Previous Page

Back to applications